매거진 F (Magazine F) Vol.30 : 물 (Water) - 영문판

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■ About the Publication

Magazine F is a food documentary magazine co-created by Magazine B and Baemin, which introduces one particular ingredient that has had a significant impact on people’s table. Baemin has become a critical mover and shaker in South Korean contemporary food culture, and B provides a balanced view on brands through multi-layered stories. This collaboration brings together these two areas of expertise in F, which is hoped to become a record of essential ingredients and food culture of our time.



■ About the Publishers



Baemin

Baemin is a food-tech company, founded in June 2010, by owner Bongjin Kim. With over 3 billion downloads, it is considered Korea’s number one delivery app that leads the food delivery industry under the mission of “Good Food Wherever You Want”. It now plans to expand its multi food-tech company in creating unique businesses like Baemin Riders, Baemin-Chan, and Baemin-Sanghwe.



Magazine B

Magazine B is an ad-free monthly publication that dedicates each issue to one well-balanced brand unearthed from around the globe. The magazine introduces the brand’s hidden stories, as well as its sensibility and culture, and is an easy but also serious read for anyone with an interest in brands.



■ About the Issue

Water has been around since the beginning of civilization. This essential resource both sustains life and serves as the most basic food ingredient in nearly every cooking process. Not only does it taste different depending on mineral and salinity levels, but the amount used and the time it is added to a dish also changes or enhances the flavors of other ingredients. As environmental pollution has worsened, corporations continue to pedal this natural resource, marketing it as a clean luxury good. But concerned parties around the world are increasingly demand that we protect our natural water resources from the climate crisis. In particular, the countries of Finland, Norway, and Germany?which have systems in place so all citizens can enjoy quality tap water?demonstrate solid social welfare structures based on the shared idea that water is a public good for all.