Seo Ryeung Ju is a professor in the Department of Housing and Interior Design at Kyung Hee University. She established the Asian Research Center for Housing (ARCH) as an anchor of the Asian Housing Education & Research Network, which serves as a professional network for researchers and professionals in the area of housing studies in Asian regions. As her first action with ARCH, she organized the first Southeast Asian Housing Forum, titled “Commonality and Diversity in Southeast Asian Housing: A Search for New Identity,” which was held in Seoul, Korea, on October 6-7, 2011, with twelve housing professionals from Malaysia, Indonesia, Thailand, Vietnam and Cambodia. This laid groundwork for sharing the housing cultures of each Southeast Asian country and building a strong academic network.